The CCA Andratx presents the final stage of The Last Cowboy Is Dead, a corpus created by Zevs made up of an urban action, exhibitions, content available on Instagram and by a QR code, as well as an unauthorized advertising campaign that has traveled from Berlin to Copenhagen, Paris and now finally to Mallorca.
The Last Cowboy Is Dead began on December 24, 2020 with an urban action carried out by the artist in Berlin that consisted of shooting paintballs at the monumental advertising characters found in the Philipp Morris factory on Neuköllnische Allee and representing the Marlboro Cowboy.
