The new wine sold in barrels, in bulk, is a tradition that in very few places is maintained and in Santa Maria is a tradition that has lasted over the years and has allowed to dignify the product among the local consumer. The creation in 2017 of the Vi Novell brand in Santa Maria make it possible to extend this product value in all the markets in which the Santamarian wine is present.
In this way, all the young wine bottled in Santa María will have the capsule with the image and the first place where you can taste it will be the Festa del Vi Novell. This festival is celebrated since 2003 with the purpose of promoting the wine of Santa Maria del Camí, with a long winemaking tradition.
This November, the Associació de Cellers de Santa Maria and the City Council of Santa Maria del Camí have made an institutional visit to the French region of Beaujolais, recognized for its novel wine and, like this Mallorcan village, celebrates every year a fiesta with which ends the wine campaign, which in his case takes place on the last Thursday of November.
The fiesta begins with the arrival at the plaza of the Vila of the carriage of the branches of pine that are delivered to the warehouses of the town so they hang them in the top of their main entrance, an old custom to announce the beginning of the sale of young wine.
The Fiesta includes the VIII Festa de la Tapa, with tasting of young wine and tapas in 16 venues of Santa Maria offering their specialties.
Saturday, November 17
10:30 h. The cellers, accompanied by the Colla de Gegants de Santa Maria and neighbors, will leave with tractors, trailers and the wine train to the pine forest of ses cases de Son Llaüt. There they will cut the pine branches that will serve to decorate the town.
12:30 h. Plaça de la Vila Storytelling: El raïm inquiet, by Irene Madroñero
8:00 p.m. Ses Cases des Mestres: Concert of Santa Cecilia. By la Banda infantil de la Escola Municipal de Música Andreu Torrens and la Banda de Musica of Santa Maria del Camí.
Thursday, November 22
9:00 p.m. Celler Jaume de Puntiró: Blues and shadows in the celler. Show by Pep Banyo. Reservations: Celler Jaume de Puntiró: (0034) 971 62 00 23.
Friday, November 23
8:00 p.m. Ses Cases des Mestres. Delivery of the insignia Brot de Pi to Macià Capó, Joana Cabot and Andreu Oliver. Delivery of its weight in wine to Aina Machado, winner of the primer Concurs de Cartells de la Festa del vi novell. Performance of Victorí Planells.
Saturday, November 24
From 9:30 a.m. to 2:00 p.m. Day of open doors to the Santa Maria wineries. Guided tours and wine tastings will be held.
Route by train and visit the local wineries.
Departure: 09:30 h.
Train 1: visit to the Bodegues Macià Batle, 7103 Petit Celler, Sebastià Pastor and Bodega Ramanyà.
Train 2: visit to Celler Son Crespí de Passatemps, Bodegues Angel and Celler Jaume de Puntiró.
Departure at 11:30 h.
Train 1: visit to Celler Son Crespí de Passatemps, Bodegues Angel and Celler Jaume de Puntiró.
Train 2: visit to the Bodegues Macià Batle, 7103 Petit Celler, Sebastià Pastor and Bodega Ramanyà.
Limited places. Price: € 5 Sale of tickets in Ca s'Apotecari (Tuesday 20 and Wednesday 21 November from 4:00 p.m. to 8:00 p.m.).
7:00 p.m. Plaça Nova
XVI Festa del Vi Novell
You can taste new wine in the stands of the celler. Boc concert
VIII Festa de la Tapa
Tasting of new wine and tapas in 16 bars and restaurants in Santa Maria del Camí. Top price: € 2.
Factoria de So: Post Festa del Vi Novell with sessions of local DJs
Monday, November 26
7:30 p.m. Ca s'Apotecari: New wine tasting from Santa Maria del Camí to the sommelier Miquel Oliver Lladó, vice president of Vi de la Terra de Mallorca. Price: € 10 (the collection will go to the victims of the storm of the Llevant last October). Registration: videmallorca@gmail.com