Neuroscience & Entrepreneurship: José Miguel Gaona in Palma

How do brain functioning and emotional management shape strategic decision-making and entrepreneurship? 🧠💡

Teatre Municipal Xesc Forteza hosts the closing lecture of Global Entrepreneurship Week, delivered by renowned psychiatrist and scientific communicator José Miguel Gaona Cartolano.

📚 La empresa empieza en la cabeza

📅 November 20, 2026

🕐 18:30 h

📍 Teatre Municipal Xesc Forteza, Palma

🎟️ Free, ticket reservation required

📖 Neuroscience, emotions, and decisions

Titled “La empresa empieza en la cabeza: neurociencia, emociones y decisiones de la persona emprendedora”, this keynote explores the crucial impact of mental processes and psychology within the business ecosystem.

The goal is to understand how neuroscientific mechanisms influence problem-solving and strategic choices, offering practical insights into the cognitive and emotional factors that entrepreneurs face throughout their journeys.

🧠 Keynote speaker: José Miguel Gaona

José Miguel Gaona Cartolano holds a cum laude Doctorate in Psychiatry from Universidad Complutense de Madrid, a master’s degree in medical psychology, and specializes in forensic psychiatry. He is also trained in non-invasive brain stimulation techniques from Harvard University.

A member of the European Psychiatric Association (EPA), he is an honorary professor at Universidad Rey Juan Carlos and visiting professor at Laurentian University in Canada, balancing research and academic teaching with widely followed appearances as a television science communicator.

ℹ️ Good to know: Lecture delivered in Spanish. Free admission with advance booking required. Further information available at 971 225 900.

✨ An exceptional opportunity to discover how the brain steers the path toward entrepreneurial success.