For many years now, Mallorca has borrowed from Cataluña, the way to celebrate Sant Jordi (Saint George): with a book and a rose. The main bookshops in Palma, have stalls in the streets and for every book that is purchased, a rose is given.  This way, for a day, not only the Balearic capital but the majority of municipalities of the island, become a cultural paradise that promotes and encourages reading among its citizens.